From tax files to growth funnels.

I started my career the safe way — as a Tax Analyst at KPMG, working on payroll tax, deep in spreadsheets and reconciliations. It was a solid job, and it taught me something I’ll never lose: discipline with numbers. If the figures don’t reconcile, nothing ships.

But every day looked the same. I didn’t just want to record what a business had already done — I wanted to create something, and watch it help a business actually grow.

Performance marketing turned out to be that place — the one field where creativity and numbers sit at the same table. You write an ad, real people respond, every rupee is measured, and tomorrow you do it better. Cause and effect, out in the open.

Today I run Google & Meta Ads for high-ticket products — products where a single customer is worth lakhs. My track record is residential real estate: 60+ projects across Thane & South Mumbai, tracked from the first click all the way to the booking. Because that’s the number a business actually runs on.